Specsavers deployed a tactical campaign on JCDecaux’s Transvision network last night reacting to footballer Luis Suárez apparently biting Italy’s Giorgio Chiellini in a World Cup match on Tuesday 24th June 2014.
With the well-known slogan: “should've gone to Specsavers”, the tongue-in-cheek DOOH campaign pointed out the difference between cannelloni and Chiellini and promoted the hashtags: #SHGTS, #ITA and #URU.
Tim Langlois, the digital marketing manager at Specsavers, said: "Topical humour has been a key feature of some of Specsavers' most memorable advertising in the past, and the Uruguay v Italy game provided the biggest talking point of the World Cup so far.
"The nation has had its interest piqued by the tournament and it offers an entertaining environment to build on our brand heritage, alongside keeping our brand awareness top of mind through the summer."
The campaign was planned and booked with Manning Gottlieb OMD and Talon.
To see how other brands are reaching audiences during the 2014 World Cup click here.
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