In response to this year’s most awkward moment from the Oscars, where ‘La La Land’ was incorrectly awarded ‘Best Picture’ instead of actual winner ‘Moonlight’, Specsavers decided to react with a cheeky campaign across JCDecaux’s Transvision network.

The following morning after the event, the optical retail chain posted a witty campaign creative showing the iconic red envelope used at the Oscars being opened in front of a crowd with the headline “Not getting the Best Picture?” followed with its famous tagline “Should’ve gone to Specsavers” written inside the envelope. 

The campaign was a fantastic example of how brands can utilise DOOH for a quick, reactive campaign. 

It was planned and booked by MGOMD and Talon and was also part of a social campaign.