The “Join our CANpaign” execution sees Southern Comfort’s branded bus making stops in key cities around the UK encouraging people to join the #SouthernWelcome party. On-board the bus is the Southern Welcome band and a squad of brand ambassadors offering samples of the brand’s ready-to-drink variant – Southern Comfort, Lemonade and Lime.
As well as the CANpaign bus travelling around different parts of the country, there will also be activity through print, outdoor advertising, social media, as well as a ‘surprise and delight’ branded live tour.
Amanda Watkins, Marketing Director, Hi-Spirits said: “This campaign showcases our fun side and will ensure that we are getting our Ready to Drink product front of mind in time for the Summer, the product is the perfect accompaniment to any summer party or gathering. We want to bring our fun twist to the many serious ‘campaigns’ across the globe. We are focusing on dialling up our New Orleans heritage and our impactful summer campaign is aimed at helping consumers enjoy the summer in true New Orleans style.”
The campaign was booked through JCDecaux Live.