The backlight billboard, which is the biggest in Europe, features giant, 2D cut outs of the film’s main actors: Dwayne Johnson, Jack Black, Kevin Hart and Karen Gillan, as well as the Jumanji logo. The film title also has halo lighting behind it, bringing to life the Jumanji title during the evenings.
This particular campaign will be one of the tallest special builds that JCDecaux has ever done, with the character cut outs standing at 6m tall, and the Jumanji logo cut out at 14.5m wide by 5m tall. It is located alongside the train tacks at Clapham Junction, a station which sees 2,000 trains pass through every day and has a 1.1 million weekly footfall (Route).
This media installation will run throughout December and will be accompanied by nationwide media spend across roadside and in malls throughout the UK until 17th December, ahead of the film’s release on the 20th December in the UK.
Stuart Williams Deputy MD & Marketing Director at Sony Pictures UK said: “Jumanji: Welcome to The Jungle is packed full of fun, action and adventure for cinema audiences of all ages. Our activity on the Clapham Colossus was the perfect environment to appeal to a wide cross section of audiences whilst bringing to life the essence of the movie”.
Ben Maher, Sales & Partnerships Director at JCDecaux said: “Our Clapham Colossus billboard provides a unique opportunity for Sony to make an impactful statement ahead of the launch of the highly-anticipated Jumanji film this holiday season. Our creative teams at JCDecaux are committed to coming up with impactful campaigns for our clients, and working with Sony Pictures has meant we can push the boundaries, offering them a larger-than-life representation of the movie for commuters to see on their way in and out of work.”