Sony Mobile deployed a nationwide NFC-enabled Outdoor advertising campaign in shopping malls and on roadside. Consumers were able to download a specially-mixed music track from the advertising sites via their smartphone.
5 NFC-enabled advertising sites in Brent Cross, Bluewater and mk:one shopping malls featured JCDecaux Innovate’s new ‘SoundShower’ product. Using directional speakers, the track is audible to the person standing on the branded floor vinyl, creating a personalised experience for the consumer.
The campaign with JCDecaux was planned and booked by PHD and Posterscope.
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Retail, Creative Solutions, Cities