Selfridges has unveiled ‘The Beauty Project’, one of its biggest ever beauty campaigns, across JCDecaux’s The Cromwell Road Digital Gateway. “Celebrating all definitions of beauty”, the DOOH campaign invites commuters to visit the event held at Selfridges’ stores between 1st May – 12th June.
Announcing “hello beautiful” to commuters driving along the key media space, the campaign also promotes the hashtag: #beautyproject and displays a variety of ‘beautiful’ human faces that ‘redefine the face of beauty’.
Located in close proximity to the Birmingham Selfridges store, the campaign also runs on the MVision and digital 6-sheets in Birmingham Bullring and the rail digital 6-sheet network in Birmingham New Street Station. The campaign was planned and booked by Kinetic and MediaCom,
The Beauty Project event offers the public ‘an evening of extraordinary product discoveries, live music and exclusive beauty treats and surprises’.
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