JCDecaux is expanding the Transvision network with the launch of a second screen at London Victoria Station. Part of JCDecaux’s investment in premium digital Outdoor, this second Transvision screen will strengthen JCDecaux’s London rail portfolio, underlining the importance of the South-East commuter audience to brands.
Delivering a weekly footfall of over 1.7 million, Victoria Station is the second busiest rail station in the UK and operates as two separate termini. The new screen will be located on the eastern side of the concourse, directly in front of a second experiential zone in the Station, facilitating campaigns that link screens to space, part of the offer from JCDecauxLive, the experiential brand at JCDecaux.
The addition will bring JCDecaux’s Transvision network to 23 premium screens in 17 stations in the UK, delivering a powerful communications channel for brands to access the affluent, connected commuter audience.
Spencer Berwin, Managing Director – Sales at JCDecaux, said: “This continues our major investment in digital Outdoor to bring unprecedented flexibility and scale to the UK market. We now have 23 full motion, HD screens at all the major rail termini stations. With high levels of dwell time and mobile connectivity, brands can deliver engaging communications on a national scale.”
The addition is part of a planned network of 26 Transvision screens in the UK.
JCDecaux’s Transvision network is available across London terminals: Victoria, Euston, King’s Cross, St. Pancras, Charing Cross, Waterloo, London Bridge, Cannon Street, Fenchurch Street and Liverpool Street; and in major city stations: Glasgow, Edinburgh, Leeds, Manchester, Birmingham, Liverpool and Brighton.
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