To get more people cycling around London this summer, Santander is using JCDecaux’s LDN and Transvision network to build awareness around its cycle scheme and to “Unlock London”.

The campaign, which also ran last year, has returned once again for summer in the city and uses TfL data to show a map of the closest bike docking stations in proximity to each digital screen along with how many bikes are available in that area. 

The screens display messages such as “27 Santander cycles near you” and also show the latest weather update. 

The campaign is a fantastic way for Santander to get both Londoners and tourists to think about cycling as an alternative travel option. It was planned and booked by Carat, Posterscope and Liveposter.