Set to further transform the Digital Outdoor landscape in Manchester, JCDecaux, the UK’s leading Outdoor advertising company, has launched The Salford Arch – an iconic, digital advertising superstructure that stretches across 6 lanes of traffic at one of Manchester’s busiest arterial junctions – where the M602 becomes Regent Road.
One of JCDecaux’s largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.
The Salford Arch will complement JCDecaux’s strong Digital Outdoor presence in Manchester, alongside the digitised The Trafford Arch and The Trafford Tower. The Salford Arch will also become part of JCDecaux’s newly formed The Gateways – a nationwide network of premium Out-of-Home locations along key arterial routes that welcome audiences into major UK cities, such as: London, Manchester, Edinburgh, Sheffield, Leeds and Bristol.
Spencer Berwin, Managing Director – Sales at JCDecaux, said: “This spectacular location is like no other, with its incredible size and impact it offers brands an exciting new digital canvas in one of the UK’s largest cities. We are delighted that we have such high-profile brands capitalising on this opportunity to reach the influential and affluent audiences that travel on this key road in and out of Manchester city.
The Salford Arch is a fantastic addition to our newly formed The Gateways – a network of premium ‘welcome’ sites strategically positioned along main city routes that reiterate JCDecaux’s strong DOOH offering across the UK.”
Nathan Bennett, Account Director at Kinetic, said: “The FIAT brand has always looked to lead the market with innovative and exciting Outdoor campaigns to showcase their iconic design and this has continued in 2015 with the launch of the FIAT 500X. The combination of the standout superstructure with its multiple viewpoints, a high volume of traffic and FIAT’s striking creative made this the perfect opportunity to showcase the FIAT 500X to Manchester’s spirited, affluent and urban audience.”
The FIAT campaign was planned and booked by Maxus and Kinetic.