Peugeot is deploying premium roadside and rail in a major Outdoor campaign for the New Peugeot RCZ. The high-profile campaign includes the UK’s two newest premium digital assets – the newly digitised Marylebone Tower and The Cromwell Road Digital Gateway, in addition to national large-format locations. The campaign with JCDecaux was planned and booked by Posterscope.
Part of a wider campaign that includes TV and Digital, the creative deploys the strapline, ‘Capture the Thrill’ and highlights the New Peugeot RCZ’s style and the pleasure it delivers to drivers.
Peugeot has booked immersion campaigns at Victoria and St. Pancras Stations that comprise giant wraps, digital screens and innovative floor media designed to look like road markings. Key premium roadside locations include The Trafford Tower in Manchester and the Wandsworth Roundabout in London.
The campaign uses multiple creatives across the digital estate including The Cromwell Road Digital Gateway, the Marylebone Tower, the M4 Torch on roadside and across Transvision and digital 6-sheet screens in stations. Check out the exciting campaign photography here.
Spencer Berwin, Managing Director – Sales at JCDecaux said, “Premium Outdoor locations on roadside and rail act as daily signposts for people on their daily commute, delivering a power of influence to an exclusive, hard-to-reach affluent audience. We are delighted to see Peugeot use Outdoor to its full capability across our premium roadside, rail and digital portfolio.”
In a second wave of activity from 25 March, Peugeot will dominate Euston Station taking the Euston Immersion zone and Motion@Euston, the 9 screens that surround the concourse in addition to further key roadside locations including the Glasgow Sail.
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