PepsiCo wins a Bronze Lion

PepsiCo’s #unbelievable campaign won a Bronze Lion at the 2014 Cannes Lions Awards.
The campaign, planned and booked with JCDecaux Innovate by OMD and Talon, invited waiting passengers to interact with augmented reality and witness a number of ‘unbelievable’ street scene scenarios at a busy London bus shelter on New Oxford Street. Read more about PepsiCo’s campaign and view the video here.