JCDecaux has announced plans to double its current digital impressions by hitting a milestone of one billion by the end of 2017. JCDecaux, already the market leader in digital OOH with a 54% share of impressions, is undergoing a transformation with an extensive investment in digitising its infrastructure as part of its vision to be recognised as a leading digital media owner.
Doubling the digital eyeballs #onebillioneyeballs
JCDecaux continues its commitment to invest in its digital infrastructure, to double its current digital impressions and reach one billion eyeballs by the end of 2017.
The OOH media owner’s weekly digital reach is currently 30% and through national digitisation plans forecasts to hit 50% weekly reach by the end of 2017. Compared to the leading commercial TV stations JCDecaux would have the fourth highest reach. ITV has the highest reach (59.2%), followed by Channel 4 (54.5%) and Channel 5 (44.1%).
The company is investing in all its environments including Large Format, Retail, Rail, Cities and Airport in order to achieve its goal.
JCDecaux today also announced the partnership with O2 owner Telefonica and the integration of audience behaviour data from 20 million users at 125 geo-fenced locations.
By adding this rich behavioural data source to its existing portfolio of demographic data from Route, CACI spend data and YouGov lifestyle data amongst other specialist data sets, JCDecaux will enable brands and media agencies to optimise campaigns according to audience and reach via its Supply Side Platform and audience planning tool SmartBRICS.
Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK, said: “This is a significant step in the evolution of our business. To double the digital impressions in one year and increase our weekly reach to match that of leading TV channels is an ambitious investment plan. However, it is also our investment in new data platforms and software systems, coupled with the new skill sets we have brought into the company that we believe will revolutionise our medium. We want to be recognised as a leading digital media business in a world where mobile, digital and Out-of-Home continue to blur.”
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