What an eventful month it’s been! The Great British Bake Off finale, the clocks going back and Halloween - just to name a few.
With the autumn season beginning and the colder weather setting in, there have been plenty of opportunities for some fantastic dynamic campaigns. Check out a few of our favourites below…
Car servicing and repair giant Kwik Fit ran a campaign on the Trafford Arch in Manchester based on the weather using JCDecaux’s SmartCONTENT system.
Different creative played promoting different offers for tyres depending on what the weather was like. It ran from October 10 to 23 and was planned and booked through Mediacom and Kinetic.
For the new hit family movie ‘Trolls’, 20th Century Fox ran a colourful dynamic campaign that also used JCDecaux’s SmartCONTENT system.
Prior to the launch of the movie, the creative promoted pre-sales for tickets. Upon launch, the creative messaging changed based on the weather and time of day. For example, creative would change if it was sunny in comparison to if it rained, and the same would apply to whether it was the morning or evening.
The campaign, booked through JCDecaux by Rapport, ran dynamic creative from October 17 to 30 on the LDN network. Normal creative also ran on Mall M-Visions and D6s, roadside 6-sheets and the rail Transvision and D6 network from October 10.
For its new Ray-Ban campaign, Luxottica Group used SmartCONTENT to deploy different creatives based on the weather, one for when it’s bad and one for when it’s sunny or clear.
The campaign was booked through JCDecaux OneWorld and live from October 24 until early 2017.
Timberland launched an exciting new dynamic campaign in October that inspired the public to get moving and take part in some urban adventure.
The location-based campaign was the first time Timberland had used dynamic digital outdoor advertising and showcased the brand’s ‘Sensorflex’ comfort system. The screens displayed the current location alongside information regarding how many steps, metres and minutes it took to get to local places of interest, as well as the number of calories burnt when walking that distance.
The campaign, planned and booked by Vizeum and Posterscope, was deployed on high footfall retail environments across the UK LDN Network, perfect for reaching the right audience at the right time. It was live from October 10-23.
Kellogg’s Special K
As part of its inspirational #StrengthIs campaign, Kellogg’s UK launched a dynamic tweet to screen campaign on Motion@Waterloo.
The campaign featured TV personality Katie Piper amongst other female celebrities, and encouraged commuters to tweet what their strength was using the hashtag.
The campaign ran from October 13- 16 and was planned and booked through Carat and Posterscope.
JCDecaux’s SmartCONTENT system makes the process of serving creative based on real-time data for brands incredibly easy and saves a lot of time. For more information get in touch with firstname.lastname@example.org.