JCDecaux has announced the latest addition to its digital rail portfolio with the launch of a new Transvision screen at London Blackfriars station, strengthening JCDecaux’s Transvision network to 26 screens across 19 stations nationwide.
JCDecaux’s Transvision screens are full-motion digital screens strategically placed within high dwell-time areas of rail stations, such as gate lines and departure boards, to maximise engagement with passengers.
The latest installation at London Blackfriars forms part of JCDecaux’s wider objective to install flagship digital screens in the UK’s busiest rail stations, and will provide advertisers with a premium platform to target city workers and tourists alike.
As the only London station to span North and South of the River Thames, London Blackfriars welcomes a weekly footfall of 354,000 (Route), and neighbours the Tate Modern gallery – the UK’s fourth most visited tourist attraction, with 5.8 million visitors a year (AVLA). The station sits at the heart of the European financial hub, with workers across the City of London earning 75% more than the average UK adult (ONS).
Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK, said: “The new Transvision screen at London Blackfriars is another high-impact addition to our exclusive digital rail portfolio, enriching the travel experience for passengers while also presenting a full-motion creative opportunity for brands to engage with a captive and affluent audience.”
David Walker, Head of Revenue Development at Govia Thameslink Railway, said: “As one of Europe's busiest stretches of railway running north-south through central London, London Blackfriars is at the heart of our major Thameslink redevelopment programme and the new Transvision screen in partnership with JCDecaux is the latest investment to further enhance the passenger experience.”
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