JCDecaux has unveiled its new Mall Research to the market to provide clients, agencies and specialists with a deeper understanding of the mall experience.

The piece looks at the ‘path to purchase’, including dopamine levels, the power of touch and advertising influencing behaviour, as well as the results of JCDecaux’s Power of Big 3 research.

JCDecaux also undertook an onsite study to better understand the mall shopper. Check out the results in the video. Get in touch with your sales representative to learn more.