JCDecaux, the UK’s leading Outdoor advertising company has won the Land Securities contract for digital outdoor advertising at Trinity Leeds, the major shopping and leisure development that is set to transform the city’s retail offer. Trinity Leeds will propel Leeds into the top four retail destinations nationwide.
Land Securities awarded JCDecaux the seven-year contract following a competitive tender that will see Trinity Leeds become an all-digital advertising retail destination when it launches in the spring.
Trinity Leeds is the only major large-scale retail and leisure destination that will open in 2013 in the UK and will transform shopping in the North. Bordered by Briggate and Commercial Street, two of the UK’s busiest shopping streets, Trinity Leeds will bring together over 120 national and international brands many of whom will be new to Leeds.
The vibrant city-centre destination will include the key retailers: Mango, Hollister, H&M, Topshop, Oasis and Fossil plus Next, Marks & Spencer’s and Primark. A line-up of leading restaurants will include Conran Restaurants, Yo Sushi, Giraffe and Carluccio’s as well as the first Everyman cinema outside London.
JCDecaux will work with Land Securities to create a network of digital six-sheets strategically located across the centre in one of the largest deals of its kind in the Land Securities portfolio.
Sean Curtis, Portfolio Marketing Manager for Land Securities said “Trinity Leeds will establish the city as one of the UK’s top four retail destinations, just behind London’s West End, Glasgow and Birmingham. We are delighted to be working with JCDecaux to maximise opportunities for brands through their state-of-the-art digital advertising portfolio in our flagship new retail centre.”
Spencer Berwin, Managing Director - Sales from JCDecaux said, “Trinity Leeds is set to transform shopping in the North, with our all-digital advertising network engaging shoppers in this major new retail and leisure development. Our high-quality digital screens will offer brands huge flexibility to communicate with audiences, with time-sensitive and content-rich campaigns enhancing the shopping experience.”