JCDecaux, the UK’s largest Out-of-Home advertising company, today announces its first HR appointment to the board with the hire of Natasha Adams as the company’s HR Director. 
Natasha has 13 years’ experience in the media sector, and will sit on the board of JCDecaux UK reporting directly to Philip Thomas, Co-Chief Executive Officer. She will play an integral role in JCDecaux’s ongoing digital transformation strategy, which emphasises the influence of digital expertise across its people and partners as key to JCDecaux’s future. 
Prior to freelancing for WPP’s Hogarth Worldwide and Landor, BBC, The Make-A-Wish Foundation, and London South Bank University, Natasha was HR Director of the BBC’s Digital and Strategy division where she supported the transformation of the BBC’s digital media positioning. Natasha developed its digital media operating model through a focus on workforce practices and structures as well as spearheading resource and talent management strategy. 
Previous posts included senior HR roles at MTV Networks, Viacom and Channel 5. 
Philip Thomas, Co-Chief Executive Officer at JCDecaux UK, said: “We have focused on recruiting talent from the digital sector, such as the recent appointment of Mashable’s Ben Maher and now also Natasha from the BBC. Our Out-of-Home expertise paired with digitally-minded people from other parts of the industry provides us with different skillsets and works in line with our overarching digital transformation strategy.”
Natasha Adams, HR Director at JCDecaux UK, said: “I am really excited to join the fantastic team at JCDecaux; a company that has shown itself to be ambitious, creative, innovative and values its people. Working at the BBC during its digital transformation as well as my vast media experience equipped me with the right skills and expertise to help JCDecaux on its journey.”