Morrisons' showcase campaign

In the largest ever showcase campaign with JCDecaux Innovate, Morrisons has packed bus shelter 6-sheets nationwide with a variety of products as part of its ‘love it cheaper’ multi-platform campaign.
Located in close proximity to Morrisons stores, the showcase special builds encourage consumers in busy city centres to visit their local Morrisons by showcasing real products that Morrisons offer cheaper than other stores, along with the strapline: ‘I’m your new cheaper Morrisons’.
This two-week tactical campaign was planned and booked by MEC and Kinetic.