Today JCDecaux Airport launch the final instalment of our audience focus project, in which we delve deeper into the lives and travel habits of 5 specific airport audience segments.

Serena and Adam represent a group of digitally savvy millennials who love to travel. Over 60% of this audience group say travel is their main hobby and it sits within their top 3 life goals.
 
They are keen to explore new cultures when they travel, with 72% spending more money on experiences than on material goods.
 
Never far from their mobile device, 95% admit they would respond to an airport advertisement via internet search, social media or making a phone call.
 
Click here to follow Serena and Adam on their journey through the airport and discover more about the lives of these trendsetting travellers.