Today JCDecaux Airport launch the latest characters from their 'Meet the Audience' research project, introducing Javier and Erin - the millennial business elite.
As the business leaders of the future, Javier and Erin are key influencers within their companies and travel the world for business often on a monthly basis.
This digitally native audience are at the forefront of business travel, and with almost 1/3 using their smartphone to book flights they truly are the modern business traveller.
When travelling for business, the Millennial Business Elite expect to see B2B advertising at the airport, with 95% admitting they would respond to an advert in the airport via internet search or social media.
Click here to follow Javier and Erin on their airport journey and discover more about this influential airport audience.
By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more about cookies.