This month, McDonald’s launched a dynamic digital Outdoor campaign which celebrated the winners of its Monopoly Golden Chances game.
The nationwide campaign displayed up-to-the-minute information showcasing the number of prizes claimed across the UK.
Building the public’s excitement, location-relevant copy was displayed across five key UK regions. The number of prizes shown within each region rose throughout the day as more lucky people claimed prizes. Winners received a variety of prizes, from a pair of cinema tickets to a Mini Cooper – the top prize being a huge £100,000 in cash!
The campaign, which was planned and booked with JCDecaux by OMD and Talon, ran across Transvision screens and digital 6-sheets.
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