This January, Nest, producer of the programmable, Wi-Fi enabled thermostats, has taken a variety of immersive OOH and DOOH opportunities across the Heathrow Airport and Heathrow Express arrivals networks.
Reaching that influential Heathrow audience as they touch down in the UK, Nest has delivered their eye-catching ‘Magic of Home’ campaign which informs passengers how its innovative technology can ensure that ‘warm’ welcome home.
Dominating the Heathrow Express Central Terminal Area between 18th Jan and 14th Feb, Nest has taken the Hex Motion Plus opportunity, consisting of 116 digital screens and additional vinyl branding along walkways, escalators and elevators to ensure maximum exposure across this premium environment.
In addition, Nest has taken other arrivals touchpoints across Heathrow Airport for two weeks, including the baggage reclaim CAPs digital network, and two large format exterior sites to reach that arriving passenger travelling by road.
Planned and booked through JCDecaux Airport by Talon and Manning Gottleib OMD, Nest’s engaging campaign and stand-out ‘ski scene’ creative has certainly caught the eye of those affluent, tech-savvy Heathrow travellers.
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