Lycamobile train wrap

Concourse Initiatives has launched the UK’s first full planning and production service on train liveries with Lycamobile as its first advertiser.
Lycamobile the largest global provider of high quality affordable international mobile calls has booked three train liveries as part of a wider rail marketing communications campaign in the run-up to the Olympics. Booked direct with Concourse Initiatives, the trains have been fully vinyl-wrapped and will run across 3 key commuter routes over the next 12 months.
The high-profile campaign for Lycamobile will target passengers travelling on First Capital Connect between Bedford and Brighton (via Gatwick Airport) as well as London Overground between Clapham and Stratford, and lastly, West Croydon and Dalston Kingsland.
Mark Hockney from Concourse Initiatives commented, “Train liveries are a visually stunning way to communicate with rail passengers, an upmarket, highly connected audience. Our planning and production service will bring a new flexibility to train liveries, opening up a stunning communication channel for brands on key commuter routes. The latest research shows that passengers use their phone during their commute each day, making Lycamobile’s campaign particularly relevant.”
Milind Kangle Lycamobile CEO said, “This is an innovative opportunity to increase the visibility of Lycamobile to national and international audiences during what will be dubbed as the most memorable summer for London. Lycamobile’s value proposition ensures that customers are able to stay in touch with their families and friends anywhere in the world at an affordable rate. Customers will be able to call home with our fantastic rates from as low as 1p per minute”
Concourse Initiatives is offering a full planning and production service on train liveries nationally that can be implemented in as little as a 12-week lead time.