To get more commuters moving, Lucozade's ‘Wait Training’ campaign featured a bespoke JCDecaux bus shelter in Manchester with the ability to live stream. The shelter streamed a live fitness session with a professional trainer, motivating people waiting for the bus to join in with the session.
Those who took part were rewarded with a bottle of Lucozade Sport, dispensed from the bus shelter itself.
The campaign worked perfectly with Lucozade Sport’s aim to get a million more people moving by 2020, while also making it as easy as possible to fit around people’s hectic lives.
Kay Bartlett, Brand Manager, Lucozade Sport said: “Converting a bus stop shelter into a live interactive exercise area, whereby a trainer will encourage the British public to take part in a variety of exercises from Zumba to boxercise, shows that we are committed to achieving our target of helping 1 million people moving more by 2020.”
Steven Dennison, Head of Creative Solutions at JCDecaux UK said: “This is once again a fantastic example of how brands can use Outdoor advertising to provide a fun and engaging experience for the public. Lucozade Sport have utilized the power of OOH to reflect their positive brand message.”
The campaign was planned and booked with JCDecaux by Grey London, Kinetic, DOOH and MediaCom and is part of Lucozade Sport's wider 'Made to Move' advertising campaign.
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