2018 is here and we can’t wait for what lies ahead in the exciting world of DOOH. We’re ready for a year packed with more brilliant dynamic campaigns than ever before.

Here’s some of our favourites that have kick-started the year.

Made.com

To promote its flash sales, online homeware and furniture retailer Made.com teamed up with JCDecaux Dynamic to create a live countdown to its January sales across the Rail D6 and LDN network, as well as display other content updates. 

The campaign was planned and booked through our Direct Sales team.
 

EasyJet

For ski season, EasyJet launched a dynamic campaign through JCDecaux Dynamic promoting its top 12 ski destinations.

The creative showed snowfall levels at each of the selected locations.

The campaign ran across JCDecaux’s Rail D6 and Transvision networks and was planned and booked by OMD and Talon. 
 

Enterprise

Another campaign that made the most of the winter weather was this one from Enterprise cars. To promote its rental vehicles, Enterprise and JCDecaux Dynamic deployed a campaign that pulled in localised temperature data.

It was planned and booked by PHD and Talon.
 

For more information on how you can make your next campaign dynamic, click here.