JCDecaux has strengthened its London portfolio with 18 6-sheet locations in Kensington & Chelsea, reaching audiences at some of the most sought-after addresses in the Royal Borough.
These prime new locations include: Sloane Square, Kensington High Street, King’s Road, Fulham Road, Notting Hill Gate, Ladbroke Grove, Cromwell Road, Earl’s Court Road and Old Brompton Road.
Spencer Berwin, Managing Director – Sales at JCDecaux, said: “This is fantastic news that JCDecaux has secured these premium 6-sheet locations in the Royal Borough of Kensington and Chelsea, strengthening our offer in central London. These are stellar sites - including a 6-sheet right outside Hugo Boss in Sloane Square, 4 locations in the King’s Road, 4 in Kensington High Street and 3 in Notting Hill Gate. These are must-have locations for clients to reach audiences in some of the most affluent retail and tourist destinations in the capital.”
The new locations have been developed as part of JCDecaux’s long-term partnership with BT, which has transformed selected BT kiosks into a free-standing product that combines a public payphone on one side and a high-quality scrolling 6-sheet on the other.
LVMH was the launch advertiser in a campaign planned by KR MediaCom.
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