JCDecaux, the UK’s leading outdoor advertising company, has been shortlisted for the British Media Awards 2016 for its world-first out-of-home campaign for Universal Pictures, which transformed London Waterloo into the Jurassic World theme park last year in the lead-up to the movie’s release.
It was announced yesterday that JCDecaux is shortlisted for Commercial Campaign of the Year at the 2016 British Media Awards and will be competing with the likes of The Economist Group, Time Inc. and Dennis Publishing to take home the award at the 4th of May ceremony.
Stacey Knight, Director of Blue at JCDecaux said: “At JCDecaux we’re incredibly proud of our outstanding work for Universal. The Jurassic World campaign was a game changer and combined experiential, classic out-of-home with digital and even sound. The social media buzz around the project was immense and people felt like they were genuinely entering another world. I’m very excited about being shortlisted and here’s to winning!”
The British Media Awards highlight the best in business across the entire media industry. From the lifetime achievement award to the rising star award; from the launch of the year award to the media brand of the year award, its expert panel of judges recognises excellence and innovation across the whole industry.
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