JCDecaux, the world’s largest Outdoor advertising company, continues its digital shopping mall expansion by adding two major shopping centres to its portfolio - the Bentall Centre, Kingston and Telford Shopping Centre.
8 new digital 6-sheets will be installed at The Bentall Centre, the first of their kind in the mall. The screens will reach affluent consumers in close proximity to major retailers including The Apple Store and Bentalls Department store, which is part of the Fenwick Group and a major pull for shoppers to Kingston.
Kingston upon Thames is one of CACI’s top 20 UK Retail Destinations. The Retail Destinations, outlined by CACI, identify the most important retail centres in the UK based on retail spend in the area. This contract further strengthens JCDecaux’s premium mall portfolio, targeting affluent shoppers across the UK.
Telford Shopping Centre was previously held by Clear Channel and comprises over one million square feet of retail space. The centre is currently in the midst of a £200 million regeneration programme which will see it increase in size by 75%, making it one of the largest shopping centres in the UK. 24 new digital 6-sheets go live this week in the mall, targeting visitors to stores such as House of Fraser and Debenhams.
Spencer Berwin, co-CEO, JCDecaux, said: “Malls are an important part of our digital transformation, attracting over 7 million consumers in the UK every week according to Route. Securing these premium malls strengthens our portfolio, which will now cover 25 of the top 40 malls in the UK as ranked by TWR. For clients looking to target affluent shoppers, these new locations are a must.”
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