JCDecaux, the UK’s leading outdoor advertising company, won the prestigious award for the Outdoor Sales Team of the Year at the Campaign Media Awards, held on Wednesday 20th November at the London Hilton.
Shortlisted companies for the award included: JCDecaux, CBS Outdoor, Clear Channel UK and Ocean Outdoor.
The judges were impressed by the clarity of JCDecaux’s vision, ‘To be an inspiration to our audience and to our advertisers’ – which aims to provide rich content and copy, inspiring our audiences and creating a new communications’ channel for advertisers.
Following JCDecaux’s APPS strategy comprising Audience, Planning, People and Screen, key successes in 2013 included the linking of screens to the concourse as illustrated by the British Airways’ ‘fly-to-win’ activity, the new flexibility of The Cromwell Road Digital Gateway which can be bought by the day and the ongoing drive to deliver ‘Channel Outdoor’, with tactical, engaging campaigns that reach audiences nationwide.