JCDecaux, the number one outdoor company in the UK, has announced the appointment of Mashable’s Ben Maher as Sales and Partnerships Director, and the promotion of Dallas Wiles to Commercial Director. Both roles will report into Spencer Berwin, who was recently promoted from MD Sales UK to Co-CEO at the company.
Ben Maher will be joining JCDecaux from digital media website Mashable, where he held the role of Executive Director EMEA, in a bid to further strengthen JCDecaux’s digital expertise. Maher brings 15 years of experience in the digital industry; previously working at Weve as Agency Director. He will be looking to significantly strengthen the Company’s relationships and partnerships with clients and agencies. Ben is an active mentor in UK start-ups, and has been involved in many areas of new technology and innovation from Space Tourism to initiatives including The Duke of York’s Pitch@Palace.
Dallas Wiles has worked at JCDecaux UK for 17 years across every sales division, and has been promoted from his most current role as Director of Trading.
As Commercial Director, Wiles will be responsible for trading, specialist relationships and campaign and inventory management. Importantly Wiles will also oversee JCDecaux’s SmartSUITE, which includes the audience and media planning tool SmartBRICS, and the recently launched dynamic creative delivery platform SmartCONTENT.
Spencer Berwin, Co-CEO at JCDecaux UK said: “Both Ben and Dallas are exceptional assets to our company and bring a wealth of internal and external industry experience. JCDecaux has rapidly changed into a digitally-focused business. Our London digital roll-out will add 1,000 digital screens to our offering, and we expect 50 per cent of UK advertising revenues to be coming from digital. Having both Ben and Dallas on board in these key positions will propel our digital offering and potential to the next level.”
Ben Maher said: “With digital being my passion, I’m excited to be joining JCDecaux which is transforming and innovating by the day. Out-of-Home advertising is a powerful and impactful medium and the only medium currently benefiting from digital disruption, so it’s the perfect time for me to get stuck in with the market leader.”
Dallas Wiles said: “I’m delighted about my promotion to Commercial Director within our business, and look forward to taking the next steps alongside Ben. Digital Out-of-Home now reaches 50% of the UK population, and JCDecaux is leading the way – so the sky really is the limit for us as we look to the future.”