JCDecaux continues to dominate the digital Out-of-Home (OOH) market as the single largest media owner, according to Route’s latest figures, the OOH industry currency.
According to this week’s Route 22 (R22) data release, JCDecaux has seen an increase in its digital impacts to reach 583.5 million per week, an increase of 50 million impacts since August 2016, which is double that of its closest competitor.
Following the appointment of Stephan Lavollee to Digital Transformation and IT Director last month, the latest Route data re-confirms JCDecaux’s leading position within the UK digital OOH market. The company’s progress over the past 6 months, adding new digital screens across its flagship London Digital Network (LDN) – a 10% increase since R21 – as well as iconic digital superstructures, SmartScreen@Tesco, premium malls, Heathrow Airport and the nation’s busiest transport hubs, proves that JCDecaux is on track to doubling its digital audience and reaching #onebillioneyeballs per week by the end of 2017.
Spencer Berwin, Co-Chief Executive Officer at JCDecaux, said: “The latest Route data reaffirms our ambitious target of hitting one billion weekly viewed impressions as well as reaching 50% of the UK population by the end of 2017. Our impressive reach, combined with our continuous investment in our digital portfolio, will give advertisers the unique ability to target a broad audience with impressive creativity that is founded on intelligent data-based insights.”
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