Honda 'turns heads' in malls

Honda has deployed an interactive campaign at the UK’s busiest malls with JCDecaux Innovate to determine the public’s preference over its CR-V Black or White Editions.
Targeting the affluent and image-conscious consumers of Lakeside, Oracle, Bullring and Bluewater malls, Honda has deployed an ‘opinionator’ to promote the car’s ‘head-turning’ design as it asks them to vote between the Black or White Editions.
Kate Barrett, Brand Manager at Honda UK, said: “This interactive ‘opinionator’ campaign with JCDecaux brings to life the innovative and inventive ‘head turning’ design of the CR-V Black and White Editions as it reaches audiences out and about who are in the right mind-set to stir their consumer interest in the brand.”
The votes from the interactive screens link to Honda’s website that measures the ‘head turns’ from their multi-platform advertising campaign. The interactive 6-sheets were supported by JCDecaux’s M-Vision and digital 6-sheet portfolio in malls nationwide.
This two-week campaign was planned and booked by Starcom MediaVest and Kinetic.