The roll out of Heathrow’s latest digital network, the Business Lounge iVisions, began at the start of the year with the installation of the first 3 high definition screens. Located directly outside the entrance points to the North and South British Airways Lounges in the prestigious Terminal 5, the 80inch iVisions are unmissable to the elite Business, Club and First Class passengers.
Luxury retailers Gucci and Oakley made fitting launch partners for the new premium network, as they aim to reach the most affluent of passengers passing through the airport to encourage extravagant purchases and high level spending.
This premium network will roll out across a further 9 business lounges over the coming weeks, and once complete will provide advertisers access to an exclusive audience of affluent leisure travellers and influential business leaders, equating to around 3.2 million passengers per annum.
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