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Today, JCDecaux Airport’s newest digital exterior opportunity, the Heathrow Gateway, has been unveiled featuring its exclusive launch partner, American Airlines.
Adding to the airport’s exterior digital portfolio, the Heathrow Gateway is a stunning portrait digital site featuring two 6mm pitch HD LED screens measuring over 7 metres high and 4 metres wide.
The screens have been constructed on an ‘island’ in the heart of Terminals 2 and 3, unmissable to over 16million arriving and departing passengers per annum.
American Airlines have recognised the unprecedented opportunity to dominate the Central Terminal Area and make a bold statement to that exclusive, influential Heathrow audience (90% ABC1). Their message, communicated via the Heathrow Gateway, is part of their campaign to promote the airline’s frequency of flights between London and New York; perfect to target those Heathrow passengers who may have opted to travel with competitors.
This campaign has been planned and booked by JCDecaux Airport UK through the client, American Airlines, direct.

Published in Airport