Gordon’s is getting commuters in the mood for the weekend with its fantastically refreshing new dynamic campaign.
As a part of its ‘Shall We?’ campaign, the Diageo-owned gin brand has deployed the campaign on rail D6’s across the UK, with the creative changing depending on the time of day, weather and location. For example, in the evening the creative may say “It’s 5pm. Shall we?” and if it’s sunny the message will change to say “Hello Sunshine.”
The campaign will be playing in the run up to weekends on Thursdays and Fridays from November 3rd to December 12th. It was planned and booked by Carat, Liveposter and Posterscope.
Standard creative will also be deployed on Motion@Waterloo, several large format digital sites as well as roadside small format.
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