Commuters at London’s Waterloo Station were in with the chance to win bundles of Argos prizes as part of the brand’s latest campaign: ‘GET SET GO ARGOS’.
The interactive Digital Out-of-Home campaign, developed specifically for Motion@Waterloo, invited commuters to play on the screen via a mobile site, which was accessed by their smartphones. Passers-by were encouraged to compete against each other to 'pop' Argos’ multi-coloured bubbles as they float across the 40 x 3 metre digital screen.
Carl Nield, Head of Brand Marketing at Argos, said: "Mobile channels present a huge opportunity and with the number of customers using mobile devices to shop with us continuing to grow, we wanted to create a fun and interactive way for them to engage with Argos in a convenient location. We are proud to be the first retailer to use the prestigious Motion screens in such an innovative way."
Chad Warner, digital creative director at CHI&Partners, added: "Bubbles is an ambitious technological project which, combined with the game’s visually spectacular look and feel and the top brands Argos are giving away as prizes, represents the retailer’s new direction and focus, offering a premium, cutting-edge experience for modern shoppers."
Planned and booked with JCDecaux by Mindshare and Kinetic, with the creative by CHI&Partners and Candyspace, this innovative campaign reached commuters at Waterloo Station from 23rd October, before going live on Motion@Euston on 30th and 31st October.