The campaign was competing against Exterion Media’s Game of Thrones campaign for Sky Atlantic, as well as JCDecaux’s own campaign with Maxus: ‘Anti-Pollution Posters’ for The Body Shop. F8 was created and executed for Universal Pictures by JCDecaux and MediaCom.
This was not the only JCDecaux campaign of the evening to bag an award. Felix’s ‘Up to Mischief’ campaign at London Waterloo scooped Gold in the ‘Innovation’ category, as well as Highly Commended in the ‘Use of Digital Technologies’ category.
‘Anti-Pollution Posters’ was Highly Commended in the ‘Traditional: Special Build’ category.
Big congratulations to everyone included in this year’s awards and thank you to The Drum for putting on another fantastic COOH Awards.
For the full list of shortlisted entries and winners, click here.