The Coca-Cola Company has launched an interactive OOH campaign this summer, challenging consumers nationwide to have fun and take part in Fanta's "challenges".
From the 29th of July, 10 interactive screens will showcase Fanta's “Fruit Frenzy” game. The digital 6-sheets, running in shopping malls and on roadside bus shelters, will invite consumers to “fruit splat” figures for 20 seconds and then enter their details on a live leaderboard, displaying the top scorers in the local area.
Consumers will also be invited to engage with the brand through 10 branded bus shelters. A 6-sheet poster will encourage the public to peel off the stickers and pull their best “Fanta face”, before posting their images on the “are you game” Facebook page.
The campaign, planned and booked with JCDecaux Innovate by Posterscope’s Hyperspace team and Vizeum, is part of a larger summer campaign with other roadside and mall 6-sheets.
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