Another unmissable London Waterloo domination took place this month, this time from financial trading company eToro.
The social trading and multi asset brokerage company’s standout creative reached thousands of commuters travelling through the station each day.
The domination included an impressive window vinyl, double sided hanging banners at the entrance/exit to the London Underground, floor graphics, D6’s and transvision screens playing the eToro videos.
The creative featured an unmissable lime green background with various messages such as “Trade with confidence on the world’s leading social trading network” and “full-time analyst, part-time trader.”
To match the campaign’s strapline – “Take the bull by the horns” – as well as the brand’s logo, the striking creatives featured various images of men and women with an impressive set of horns on their heads, to show that no matter what career you’re in, everyone can be a part-time trader with eToro.
The campaign was also deployed on digital screens in other major termini stations around the UK.
Hanah Hill, Head of Brand Marketing, eToro, said: “eToro is a game changer in both the fintech and trading sectors - we're democratising the way people trade and invest and giving them the confidence to trade with the 'wisdom of the crowd' behind them."
The campaign, booked and planned with JCDecaux through Brand Links via Open Outdoor, was live from 1 – 14th February.
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