Etihad Airways unveiled three Boeing 787 Dreamliner aircrafts at London Heathrow’s Terminal 4 on Monday 28th April as part of an Outdoor advertising campaign with JCDecaux Airport.
Celebrating its tenth anniversary of services from Heathrow Airport, Etihad’s eye-catching structure features an array of three 9.5 metre long models of the Boeing 787 aircraft located on the roundabout on the approach to Terminal 4.
The model aircrafts, in full Etihad Airways livery, will be seen by more than 6.6 million people every year as they drive past the roundabout.
James Hogan, Etihad Airways’ President and Chief Executive Officer, said: “Heathrow is one of Etihad Airways’ most popular destinations and we’re delighted to use one of the most prominent and well-known locations at the airport to promote the Boeing 787 aircraft which we’ll take delivery of later this year.”
Chris Robshaw, the England and Harlequins ruby captain who joined the celebration, said: “I fly from Heathrow a lot with England and Harlequins and it’ll be great to see the three Boeing 787 Dreamliners each time I head off on a flight. I’ve been involved in a number of promotions with Etihad in Abu Dhabi so it’s nice to take part in this one a little closer to home.”
The campaign was planned and booked with JCDecaux Airport by MediaCom Dubai and PSI.
Click here to see the campaign gallery.