Dyson has deployed a strategic experiential campaign this summer to showcase their range of bladeless fans. Booked direct with JCDecaux’s experiential division, JCDecauxLive, this campaign capitalises on the soaring temperature in London, reaching commuters during peak periods of travel.
The concourse at Waterloo Station displayed Dyson’s range of heaters and fans. A pop-up 'Cooling station' invited commuters to sit down and experience the cooling power of the brand, while showcasing Dyson's innovative and bladeless technology.
This timely campaign has already proven to be a great success with Waterloo’s rail audience. Twitter entries have included: “Great idea @Dyson to build a pop up stand at Waterloo! Timing is everything.”
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