January marks the start of a big year for JCDecaux. We’ve already launched our first major campaign on Oxford Street with Brand USA following our TfL win, and with the first collection of digital screens soon to hit the ground, the next few months will undoubtedly bring much excitement.
In the meantime, we’ve got some fantastic dynamic digital campaigns to kick-start the big year ahead, creating better and more engaging experiences for consumers when they’re out and about. Check out our top three below.
To complement their TV ad and to make people aware of its brand new app, insurance giant Aviva launched a fantastic campaign asking consumers to vote for who they think is the safest driver.
Consumers could tweet their answer to a question posed on DOOH screens in key London stations, for example, “Who are the safest drivers, Dads or Daughters”, and the results were then displayed for all to see.
It was planned and booked through Meridian Outdoor and ZenithOptimedia, and ran from 4th – 17th January.
The Sky Difference
To help make the January commute a little easier and to promote their latest boxsets, Sky provided travellers around the UK with live, local weather announcements on JCDecaux’s rail 6-sheet network, so they knew what to expect when braving the outside.
The campaign, booked through Rapport, ran from 4th – 17th January.
To keep commuters in-the-know when it comes to the latest TV shows, ITV launched a fun, reactive campaign to promote its latest shows and events. The content changed depending on recent events that have happened on the shows.
The campaign was planned and booked through JCDecaux by Mindshare and Kinetic, and was live from 25th November until 18th January.