Digital Out-of-Home (DOOH) now reaches half the UK population - delivering nearly 1 billion impressions every two weeks - according to new Route quarterly data.
The huge level of growth is not just London-focused, contradicting the impression that digital Outdoor is just a London media channel. When digital reach is broken by TV (BARB) regions, reach across the South & South East, East of England and The Midlands is also high at 56%, 47% and 45% respectively.
These findings are from JCDecaux's second edition of the 'bOOHk of Big Numbers’ (‘BOBN’) which is out now. This quarterly go-to guide details the latest Route numbers for all formats, environments and sectors.
Register for your complimentary copy to stay one step ahead in the fast developing medium of Out-of-Home.
** EDITION 2 IS NOW SOLD OUT - REGISTER TO RECEIVE THE NEXT EDITION! **
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