Doddle, the new parcel collection, returning and sending service located in and around train stations across Britain, has launched a major nationwide Outdoor campaign. It is designed to drive awareness of the innovative service which offers added convenience and choice to consumers allowing them to choose exactly how, when and where they receive and return online purchases.
The campaign will be live in 27 of the UK’s busiest stations, and is set to dominate major commuter stations including: Waterloo, Victoria and Cannon Street. It has been planned and booked with JCDecaux by Walker Media and Posterscope and will be running throughout the Christmas period on a variety of digital, static and ambient media, including the famous Motion@Waterloo screen.
Paddy Earnshaw, Chief Marketing Officer at Doddle, commented: “We are turning these stations ‘Doddle purple’ with great creative aimed at raising awareness and interaction with our new brand. Maximising exposure to our core audience of commuters is fundamental; after all they will be the ones benefitting from the convenience of the service.”
Catherine O’Leary, Senior Client Manager at Posterscope, commented: “This is a great example of location-specific OOH that reaches the target audience at the right place and at the right time. Doddle’s collection and returns points are located in close proximity to the media making the campaign contextually relevant to when consumers are most likely to need their services.”
Glenn Iceton, Group Business Director at JCDecaux, said: “Doddle’s campaign is a fantastic example of a brand using digital, wraps and banners to create an immersive experience for time-pressed commuters and visitors at rail stations throughout the UK. We are delighted that they have chosen to launch their first Outdoor campaign with us, driving awareness of their service just in time for Christmas.”
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