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Paramount’s latest action-packed blockbuster – Mission: Impossible 5 – has been creating anticipation for its release using JCDecaux’s The Cromwell Road Digital Gateway.
The Tom Cruise movie, which hit cinemas on Thursday (30th July), is displaying its campaign for two weeks on nine large-format screens along Europe’s busiest ‘A’ road, including iconic locations such as: The Cromwell Road ‘i’, The Cromwell Road Gateway and The Four Kings. 
The creative features fiery and adrenaline-charged stills from the film, and highlights its all-star cast that includes the likes of Simon Pegg, Jeremy Renner, and Luther Stickell. The campaign will be reaching a highly desirable audience of affluent business and leisure travellers. 
Adam Foulds, Account Manager at Kinetic Worldwide, said: “’Mission: Impossible – Rogue Nation’ will be the most action-packed out of the movie series so far. The Cromwell Road Digital Gateway will allow us to dominate all 300m² of digital Outdoor space on Europe’s busiest road with a taster of some of the dramatic and exhilarating scenes to come from the film. This is providing the ideal showcase for us, delivering high visibility and huge impact. ”
The campaign was planned and booked with JCDecaux by MEC and Kinetic.