Commuters meet Flow

Flow Energy is heating up their latest marketing campaign with the use of location-specific creative.
The campaign -booked direct woth JCDecaux - introduces the environmentally friendly boiler to thousands of commuters with the use of copy which references the town or city in which the campaign is running, such as, ‘Hello Liverpool. Meet Flow’.
JCDecaux’s Transvision screens and digital 6-sheet network is being utilised to reach travellers as they pass through selected rail stations in the North, including Manchester Piccadilly and Liverpool Lime Street.
Alex Heys, Flow Energy, said: “The use of location-specific copy in a digital OOH campaign is a first for Flow. The ability to include a personal touch in the creative means thousands of commuters are being reached in a relevant, personal way which reflects the Flow ethos.”