Coty, leading beauty products company, has executed a high-profile campaign across a number of JCDecaux Airport formats and concessions to showcase the launch of the new ‘genderless’ Calvin Klein fragrance, CK2, this festive season.
Being a ‘Worldwide Travel Exclusive’, the brand has occupied numerous point-of-sale locations across a range of stunning digital and impactful static formats in an attempt to drive passengers into the luxurious World Duty Free stores and promote the exclusive launch of this product.
Planned and booked with JCDecaux Airport UK by JCDecaux Oneworld, the campaign features the first fragrance brand to appear on the ‘Powerpoles’: JCDecaux’s illustrious piece of inventory which mark the location of Heathrow’s charging stations. The addition of ‘Powerpoles’ in this execution has meant brand coverage across the entirety of Heathrow, Arrivals and Departures, at areas of high dwell time.
Alan Sullivan, Managing Director at JCDecaux Airport UK said: “We are thrilled to see Calvin Klein fragrance advertising with us for the first time with such a dominating, immersive campaign across so many of our concessions. With 81% of global shoppers purchasing luxury cosmetics and fragrances at the airport, our environments are the perfect platform to promote this brand”.
The campaign is live throughout December at Heathrow Airport, Heathrow Express, Eurostar and Glasgow, Edinburgh and Aberdeen airports.
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