Launching in January 2017 will be JCDecaux Airport’s latest iVision installation, positioned at key locations adjacent to Heathrow Airport’s Business Lounge entrances.
Covering 12 of Heathrow’s high-class First, Club and Business Class Lounges across Terminal’s 3, 4 and 5, this exclusive digital network provides brands with access to the most elite audience (70.7% AB profile), travelling through Heathrow. The 80 inch, high-definition, state-of-the-art iVision screens will be positioned head-on as passengers enter the Airline lounges; unmissable to 100% of lounge users, equating to around 3.2 million passengers per annum.
These high-tech iVisions will also be fully equipped to host dynamic digital campaigns, in keeping with JCDecaux’s vision for future campaigns to be ‘dynamic by default’. Live data streams appropriate for this influential audience, such as up-to-date stocks and shares or currency exchange rates, will help a brand to engage with their audience on a deeper, more meaningful level. These iVisions can therefore enhance creative scope, flexibility and impact though contextual and relevant messaging opportunities.
Be sure not to miss out on this opportunity to engage with the crème de la crème of the Heathrow audience - a fantastic platform where brands can communicate with this desirable audience while they are alert and highly receptive to advertising messages.
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