JCDecaux

The changing face of posters for Blockbuster

13 August 2001

Blockbuster lenticular 6-sheet campaign turns heads as well as images

Blockbuster has taken an eye-catching lenticular campaign on JCDecaux

6-sheets to promote its Hannibal / Silence of the Lambs special offer.

The campaign, which will run for two weeks in Sheffield starting 14th August, is a unique way to flag up the fact that if people buy a copy of either Silence of the Lambs or Hannibal, they receive the other for only £3.99.

The lenticular posters have two faces, one featuring the Hannibal sleeve and the other featuring the Silence of the Lambs sleeve. As people walk past the poster, it changes so both creative executions are on show, one after the other.

Lenticular posters are an inventive way to advertise a promotion featuring two products, as their 'two-face' effect ties both creative executions together while still advertising two separate products.

The three lenticular posters form a centrepiece for the campaign, which consists of a total of 76 6-sheets in key central Sheffield locations.

The campaign was planned and booked by BLM. The lenticular posters were produced by JCDecaux Adapt, the company's special production department.