JCDecaux

New JCDecaux Retail division launches outdoor advertising at Waitrose

30 April 2008

May 2008, JCDecaux, the UK’s leading outdoor advertising company will launch the new outdoor network at Waitrose from 7^th May, with 6-sheet posters at the entrance to 50 branches. JCDecaux has created a new JCDecaux Retail division to manage and develop the Waitrose and Tesco portfolios, appointing Tim Hufford as Group Head, JCDecaux Retail.In a media first, the new network will provide advertisers with unique access to the premium audience at Waitrose. Over 40% of Waitrose main shoppers are AB (double the national average) while 84% are ABC1. This is the first time 6-sheet posters have been available at Waitrose and follows the award of the outdoor advertising contract to JCDecaux in a competitive tender in December 2007.Clients using this new Waitrose network include: the Economist, Nestlé Heaven, Danone and QMS (Quality Meat Scotland). The network will have a London and South East bias with branch locations including Godalming, Esher, Fulham, Surbiton and Cirencester.Spencer Berwin, Managing Director of Sales at JCDecaux said, “We are delighted to be working with Waitrose as their outdoor partner to launch this exciting new advertising network with high-quality poster sites at store entrances, Waitrose customers are a sought-after  audience that will be of huge  interest to premium brands.” Suzanne Hodgins, Planning Director, Kinetic said, “This is a new opportunity for our clients to reach the upmarket, brand-aware & desirable Waitrose consumer in a point of sale environment. If JCDecaux delivers this with their customary attention to detail this will be a great addition to the media landscape.  The use of this medium for the Economist provides an additional layer to the core campaign & enables us to maximise retail sales which is a core growth area.” Tim Hufford will head a team of 3, reporting to Jamie Lindsay, Director of National Sales. Tim joined JCDecaux in September 2007 as New Business Development Manager.